SEO Course Overview
Learn the marketing strategies that will book more tours.
Discover how your business can rank higher in search results.
The course is open with 25 spots total - join us today to grow your business!Start the Course Today
Learn all the concepts behind SEO:
What is SEO?
Let's create your starter keyword list
SEO Silent Killers
How website keywords talk to search engines
What is User Experience and how it creates more tour reservations
What plugins and websites are part of your SEO success
Core Web Vitals: The newest Google Ranking Factor
Work together to optimize your online presence:
Create your keyword list
Using User Experience on your website
Tour page SEO design tips
Linking your business
SEO beyond the website
Understand how to read online data:
What does success look like?
Online data to keep you on your toes
End of course summary
Additional lessons to be added, check back for an update!
Incorporate SEO into your business through online lessons specific to tour operators.
Lessons explore specific topics in-depth in an easy-to-follow learning style.
Each lesson includes:
A deep dive into a specific subject, available both in video presentation and audio form.
Downloadable worksheets & homework sheets in both PDF or word processing form.
PDF of the presentation and links to further learning when applicable.
To support participants of the course, everyone also has access to:
Private Facebook group to discuss new concepts, ask questions and have support from other tour operators.
Monthly Q&A sessions with the course educator, Melanie Fisher.
Option for one-on-one time with Melanie.
Initially, lessons will be recorded on Zoom, you can participate and ask questions live.