Hello, I'm Melanie Fisher.
Greetings from Oregon! I am a traveler at heart, and am proud to have held an uplifting role in the tourism and tour guide community for 19 years now!
My journey with SEO started back in 2009. It's been quite a ride to see the principles evolve through the years, but i have loved every minute of it - just as much as sharing what I know and seeing others thrive from the results!
About my logo
The mandala represents using multiple layers of SEO & online marketing to successfully grow a profitable tour company.
To explain, imagine your company is the middle of the mandala. The petals pointing outwards are the many strategies of SEO connecting you with customers.
SEO for Tour Operators is designed to educate companies on how to use these strategies to connect with a larger pool of potential customers to grow your business and multiply your profits.
My proudest success was transforming Cog Wild Bicycle Tours in Bend, Oregon
from a small one-person hobby business into an internationally recognized, award-winning tour company with a full-time staff and over 25 seasonal guides.
My focus on collaborative marketing, utilizing SEO and social media to build trust and awareness of the brand, and exceptional customer service established Cog Wild as one of the most reputable and successful guiding companies in Oregon.
During my 10 years as co-owner, the company experienced average revenue growth of 80% year over year and won Visit Bend’s only Excellence in Tourism Award.
I translated this entrepreneurial success into my own consulting business in 2016
offering my marketing expertise and communication insights to outdoor recreation companies and smaller businesses.
Teaching other companies SEO strategies and how to take advantage of social media platforms increased many of my clients' businesses up to 3x in gross profits prior to our time together.
Since 2019 I've been creating and facilitating educational opportunities for Travel Oregon's Tour Operator & Guide Outfitter community across Oregon. And have the role of Communications Director for MBO, Mountain Bike Oregon, a festival that happens annually.
I hold the Recreation Seat on the Deschutes Collaborative Forest Project
helping ensure our communities and neighboring forests in Central Oregon are safer from fire and healthier for wildlife & humans.
Since 2013, I have taken a lead role using my marketing expertise to educate the Central Oregon community about the importance of restoration and prescribed fire.
This includes conducting community outreach, creating awareness campaigns, and representing the recreation perspective in key decisions impacting our forests, including trail closures during thinning projects.